Launching an innovation is good. Proving its success is better. In Foodservice, innovations are plentiful—but not all of them find their market. A new product can appeal to distributors at launch without ever becoming a long-term part of assortments. For the Category Manager, the challenge is clear: quickly identify whether an innovation is delivering on its promises. But how can you know this without waiting several months for reporting? The key lies in regular, granular a