“With KaryonFood, we’re one step ahead.”
Jimmy Ranson
National Key Account Manager
20min
time saved
on 1-hour meetings
Every month
the frequency of their updated data
100%
accessible, actionable data
Company type
Large Group
A specialist in fat-based products for professionals, Vandemoortele Foodservice offers a wide range of margarines, oils, and sauces. With its expertise and quality ingredients, it supports chefs and artisans with solutions tailored to the demands of out-of-home catering.
Distribution network
Foodservice
Platform users
11
User types
Sales and marketing management, field managers, sector managers, Key Account Managers
Vandemoortele Foodservice’s challenges
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Vandemoortele’s field teams need to identify the platforms and warehouses that order their products. They have also noticed a significant share of retrocessions but struggle to quantify them.
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The teams also want to understand the performance of their SKUs by warehouse. Tracking them month by month is important to help them adjust their action plans.
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Without this information, preparing for meetings and requesting sell-out data from distributor warehouses is extremely time-consuming. They simply lack the time needed to perform these tasks.
The solution
provided by KaryonFood
A solution for centralizing and activating sell-out data like KaryonFood gives them a head start when preparing all types of external commercial and marketing meetings, helping them work toward a common goal.
It also enables them to structure the team and internal meetings around reliable, shared data.
Summary of the results achieved
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The sales team saves up to 20 minutes on one-hour meetings thanks to KaryonFood. The platform allows them to prepare in advance with precise data—such as volumes and end-user typologies. This shortens the time spent questioning distributors and enables faster action planning.
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Sharing their data with distributors strengthens the partnership. Data transparency enhances the credibility of Vandemoortele’s arguments, allowing both sides to align around shared commercial objectives.
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Monthly data updates enable all team members to react quickly, especially when a drop in volume is detected on a platform. They can then implement an appropriate action plan. Conversely, the solution also helps identify which actions led to strong performance.
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The marketing team values having visibility into end-user typologies per warehouse in specific markets, allowing them to position themselves as experts in their field.
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Finally, KaryonFood facilitates the organization of internal weekly meetings by ensuring the flow of reliable, shared information.
“Before, we had an almost nonexistent view. It was hard to retrieve information. Today, everything is turnkey.”
Jimmy Ranson
National Key Account Manager