“KaryonFood allows us to understand precisely where our products are going and to act faster, with the right priorities.”
Laurent Ducasse
Sales Manager Out of Home
Poco Loco is a long-standing street food bakery brand, specializing in Tex-Mex products in particular (tortillas, fajitas, etc.), and is now part of the Paulig Group.
Originally a family-owned Belgian company, Poco Loco expanded across Europe after importing the fajita concept from the United States more than 30 years ago.
It now operates within an international ecosystem, alongside other Group brands, in both retail and foodservice.
In a highly fragmented market, with numerous distributors, warehouses, and product references, the ability to understand product flows precisely has become a strategic challenge.
Company type
Food manufacturer
Distribution network
Retail & Foodservice
Platform users
Sales and Marketing Department
Poco Loco’s challenges
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Limited visibility into actual sales out of warehouses, in a highly fragmented market with multiple distributors, depots, and product references.
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Difficulty understanding precisely where products are going, and therefore adapting sales actions by warehouse.
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A lack of granularity in the analysis:
→ Concrete example: the same distributor could have different assortments depending on its platforms, without this being visible.
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Time-consuming meeting preparation, with the risk of arriving without a consolidated and up-to-date view.
The solution
provided by KaryonFood
KaryonFood enabled Poco Loco to centralize and make France Frais & BackEurop sell-out data easy to read, in order to manage its foodservice activity more effectively.
The platform provides:
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A clear view of performance by depot, making it possible to immediately identify assortment or distribution gaps.
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The ability to analyze in detail which SKUs are active or missing across the different platforms of the same distributor.
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Fast access to information, avoiding multiple time-consuming internal exchanges.
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Optimized meeting preparation, with reliable, up-to-date data available as soon as the meeting begins.
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A shared tool for the sales and marketing teams, helping align actions.
Summary of the results achieved
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KaryonFood enabled Poco Loco to gain stronger field visibility and greater sales responsiveness.
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The teams now have a precise view of the actual assortment situation by depot, allowing them to quickly detect inconsistencies between platforms and identify concrete development opportunities.
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This level of visibility also delivers significant time savings. Meeting preparation is greatly accelerated, the team is less dependent on field feedback and can rely on a single source of truth that is reliable and immediately actionable.
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From a sales perspective, this translates into more efficient and better-structured discussions. Meetings are built around concrete data, strengthening the teams’ ability to challenge distributors and prioritize their actions, depot by depot and SKU by SKU.
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Finally, the platform also plays a key role on the marketing side. It makes it easier to identify products to highlight or relaunch, supports the development of catalogs and sales promotions, and ensures better alignment between field performance and marketing decisions.
A quick anecdote:
“One of Poco Loco’s distributors has two platforms, and despite both platforms being part of the same distributor, they do not carry the same SKUs on each one. Without access to the KaryonFood platform, I would never have been able to see this.
One platform had all the SKUs, while the other had only half of them — and KaryonFood was able to show me that
Key feature:
the cross-distributor module
The Cross-Distributor module enables Poco Loco to easily compare performance across the different market players.
This cross-functional view highlights differences in assortment and rotation between distributors, providing a clear understanding of opportunities and areas for improvement.
Thanks to this analysis, the teams have a concrete lever to challenge their partners and optimize their distribution, based on factual and directly actionable data.
“KaryonFood in two words?
Simple and effective.”
Laurent Ducasse
Sales Manager Out of Home