“Knowing exactly where our customer stands is essential in our line of work.”
Riwanon Cosset
Area Manager
10min
instead of 1h30 spent on presentations
100%
visibility
on retrocessions
9/10
The rating given to KaryonFood’s support
Company type
Large Group
Aoste Foodservice supports out-of-home catering professionals with a wide range of charcuterie products.
Through its iconic brands such as Aoste, Justin Bridou, and Cochonou, it offers delicious and authentic solutions.
Distribution network
Foodservice
User types
5
User types
Sales and marketing management, field managers, sector managers, Key Account Managers
Aoste Foodservice’s challenges
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Aoste’s sales team needs visibility into the performance of each of its warehouses. Sell-in data alone is not enough to build effective action plans.
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The team also wants to understand the level of retrocessions from one warehouse to another and the orders placed by each warehouse.
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Without visibility into this sell-out data, the team spends 1h30 preparing each warehouse meeting.
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The team simply lacks the time needed to manually analyze its data.
The solution
provided by KaryonFood
The KaryonFood solution is the field tool that Aoste Foodservice’s sales and marketing teams need to surface and share information effectively.
It centralizes the performance of each warehouse within a single platform, organized by region. Each field sales representative and Key Account Manager can then run personalized analyses and save time when preparing their meetings.
Summary of the results achieved
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By cross-analyzing sell-in and sell-out data before their meetings, field sales reps now have precise knowledge of remaining stocks and can anticipate which SKUs need to be pushed.
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Without KaryonFood, each client presentation required 1h30 of preparation for every visit and for every member of the field team — and the result still wasn’t 100% reliable. With the solution, preparing each presentation takes no more than 10 minutes.
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During regional negotiations, the KaryonFood platform allows the team to dig into the reasons why a SKU is underperforming. This helps them implement targeted action plans to revive performance, working hand in hand with warehouses.
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The solution provides a global view of distribution groups, including comprehensive visibility on retrocessions between warehouses. This transparency makes it easier to deploy appropriate actions.
“I wanted to know what my clients were taking out of the warehouse and whether there was a lot of loss. The software fully meets that need.”
Riwanon Cosset
Area Manager