For us, KaryonFood
is a partner.
Marine Bourguignon
Category Manager Senior
+40
users
within the company
10/10
the rating given to KaryonFood’s support
100%
actionable data
Company type
Large Group
Bel Foodservice is the division of the Bel Group dedicated to out-of-home foodservice professionals. Backed by iconic brands such as The Laughing Cow®, Kiri®, Mini Babybel®, and Boursin®, it offers solutions that combine indulgence and innovation.
Distribution network
Foodservice
Platform users
+40
User types
Category Managers, Sales Management, Field Sales Representatives
Bel Foodservice’s challenges
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Bel’s marketing and business teams lack visibility into the sell-out data of each warehouse, even though it would be extremely useful for managing product performance. For example, when launching new products, the category management team loses time performing manual analyses.
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To better target their actions, the teams want to understand the specific characteristics and activities of each warehouse. Some specialize in healthcare, while others focus on school catering.
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The category management team feels the need to monitor product assortment performance by warehouse, as well as post-activation product statistics.
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Preparing warehouse meetings is also challenging for field sales representatives, who rely heavily on the manual analyses produced by the category management team.
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Finally, the teams lack visibility into the performance of their promotional plans in warehouses and struggle in particular to measure windfall effects.
The solution
provided by KaryonFood
The KaryonFood solution provides the quantitative data that Bel’s analyses were missing. This first allows them to arrive better prepared for business reviews and client meetings. The data also complements their sell-in for more complete analyses.
Moreover, the software helps them strengthen their relationship with distributors. They rely less on warehouses throughout the year and can engage in far more effective discussions.
Summary of the results achieved
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The warehouse-by-warehouse view is undoubtedly Bel Foodservice users’ favorite feature. It allows them to compare product assortment performance across warehouses, along with the corresponding end-user typologies. These KPIs are an important resource for building and deploying their strategies.
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Thanks to KaryonFood, the team now has access to warehouse performance data, enabling them to adjust their business plans and activations. They can create a personalized discussion framework for each warehouse, making relationships with distributors smoother.
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Using the KaryonFood platform also saves significant time for the category management team, giving them access to real-time statistics.
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The platform gives teams — especially field sales reps — greater autonomy, as they no longer need to rely on CatMan for every information request.
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KaryonFood also enables exhaustive analysis of promotional plans, providing visibility into potential windfall effects and incremental sales. Teams can also track their performance by end-user typology.
“KaryonFood is a real, tangible step forward: we finally have quantifiable data
for our distributors. It’s a major first in Foodservice.”
Marine Bourguignon
Category Manager Senior