“KaryonFood allows us to perform new analyses and draw new conclusions.”
Faustine Cassavia
Trade Marketer
3 days/month
time saved in data analysis
1 week/month
time saved in analyzing promotional plans
Company type
Mid-sized / Large Group
Kraft Heinz AFH France is the Foodservice division of the Kraft Heinz Group, dedicated to out-of-home catering professionals.
Backed by iconic products such as ketchup, it offers solutions tailored to the sector’s requirements, combining quality, convenience, and innovation.
Distribution network
Foodservice
Platform users
5
User types
CatMan, Trade Marketers, KAM
Kraft Heinz Challenges
-
Kraft Heinz AFH’s Category Management team finds that consolidating warehouse sell-out data from all their Foodservice distributors is a time-consuming task without software. The team spends up to 3 days per month on manual work to make this data readable and actionable, and also dedicates an average of 1 week to regularly analyzing their promotional plans.
-
This analysis work benefits the Key Account Managers, who rely on the CatMan team to read and interpret the data. This interdependency is counterproductive for both roles: without access to their own data, KAMs need the Category Managers to prepare all their depot meetings.
The solution
provided by KaryonFood
By adopting KaryonFood, Kraft Heinz’s business and marketing teams aim to automate the consolidation and harmonization of warehouse sell-out data from all their distributors.
In addition to simplifying analysis and utilization, using a single data-sharing tool allows all roles to gain greater autonomy.
Summary of the results achieved
-
Thanks to the harmonization and centralization of warehouse sell-out data from all their distributors, the Category Management team can perform more in-depth analyses, allowing them to make assortment recommendations.
-
By comparing SKU performance across all distributors, they can also more easily identify opportunities.
-
Key Account Managers, in turn, gain autonomy to access very specific information and prepare client meetings more quickly. It’s the first time they are using their sell-out data directly.
-
KaryonFood is also useful for preparing client presentations as well as internal reports.
-
Finally, the tool is a valuable resource for preparing regional negotiation meetings.
“The KaryonFood solution meets our needs; it’s an easy-to-use platform!”
Elina Dragomirova
Category Manager