As a Foodservice Key Account Manager , your mission is clear: to manage strategic accounts, secure business and build sustainable growth with your distributors. In reality, your decisions are based on data. Or rather… on data . Multiple, heterogeneous, sometimes contradictory. One distributor sends a very detailed file, another a summary report, a third nothing at all. The formats vary, the time periods don't align, the definitions change. In the end, you get pieces of the

Launching an innovation is good. Proving its success is better. In Foodservice, innovations are plentiful—but not all of them find their market. A new product can appeal to distributors at launch without ever becoming a long-term part of assortments. For the Category Manager, the challenge is clear: quickly identify whether an innovation is delivering on its promises. But how can you know this without waiting several months for reporting? The key lies in regular, granular a