USE CASE — CATEGORY MANAGER
Is my new product really finding its market?
Your new product is listed. But who actually buys it? Track sales out of depots, identify customers adopting it and focus the launch on the most responsive markets.
Identify your buyers
Track sales momentum
Guide your rollout
THE CHALLENGE
A listing alone does not prove a new product’s success
Initial distributor orders launch the product, but they do not reveal which end customers buy it or whether sales continue. The challenge: check that your new product meets real demand and identify the segments where it is gaining traction.
Deploying the offer to the wrong customer groups
Overlooking the most responsive segments
Supporting a launch that is losing momentum
Giving up on a promising product too soon
Without a sell-out view, you risk:
Mistaking inventory build-up for adoption
THE KARYONFOOD SOLUTION
Understand where your new product is gaining traction
KaryonFood analyzes your new product’s sales by depot and end-customer type. Track its progress, identify its first markets and adjust activations, depending on the data and reporting frequency available from distributors.
New product volumes sold
Monthly volume trend
Number of buying customers
Volumes by customer subtype
Volumes by end-customer type
Volumes by depot
Number of selling depots
Average volume per selling depot
BUSINESS DECISION
Know where to accelerate the launch and where to adjust the offer.
MEASURE
Track volumes and buying customers month by month. Distinguish limited distribution from low sales velocity.
TARGET
Identify the most responsive customer profiles and depots. Prioritize markets where demand is being confirmed.
ADAPT
Guide activations with sales teams. Complement sell-out with field feedback to refine the product and messaging.
THE BENEFITS
Give your launch a clear direction
Validate the early signals
Track end-customer sales and trends to assess launch momentum beyond initial orders.
Refine your core target segment
Identify the types of establishments buying your new product and the markets to prioritize for future activations.
Identify barriers to take-off
Identify differences between depots to determine where to check availability, activation or product suitability for customer needs.
Align marketing and sales
Share with KAMs and field teams the markets to develop, depots to support and next actions to test.
They use KaryonFood
“Thanks to KaryonFood, we know our depots’ customers. We understand their expectations better because we know who their customers are. That is essential.”
Marine Bourguignon — Senior Category Manager, Bel Foodservice
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