Karyon reveals product potential through clear,
visual data that is far more effective than Excel.
Category Management
+21%
average annual turnover per warehouse
8
new types
of end users acquired
+24,5%
additional distribution on average per year
Company type
SME
FRAIDIS is an SME specializing in international food products, distributed to foodservice players across France.
With a broad and differentiated offering—88% of which is produced in Europe—FRAIDIS places strategic importance on demand forecasting and on ensuring the right alignment between product offering, pricing, and distribution channels.
Distribution network
Foodservice
Platform users
Category management, sales leadership, sales administration (ADV)
Fraidis's challenges
-
Sell-out data was analyzed monthly by the category management team, with processing largely done manually in Excel.
-
The time spent preparing and analyzing files significantly limited the internal dissemination of insights.
-
Data sharing remained fragile, with a risk of errors due to Excel files (modified formulas, multiple versions).
-
Teams lacked clear visibility into end users, hindering the identification of the products’ true potential.
-
The sales leadership needed factual, shared insights to guide strategic decisions (pricing, promotions, merchandising).
The solution
provided by KaryonFood
KaryonFood enabled FRAIDIS to centralize and secure sell-out data from a client, while making it immediately readable and actionable for teams.
The platform replaced manual analysis with a visual and structured approach to data, facilitating the sharing of key information and alignment between category management, sales administration (ADV), and the sales leadership.
Thanks to this approach, FRAIDIS now benefits from a reliable and accessible shared decision-making foundation, effectively complementing sell-in data and improving the quality of internal collaboration.
Summary of the results achieved
-
End-user analysis has become a central lever for understanding who is actually purchasing FRAIDIS products and for identifying growth opportunities.
-
Each month, the team identifies a Top 3 of corrective actions, enabling them to act quickly on priority levers.
-
The alert system makes it easier to detect anomalies and accelerates decision-making.
-
KaryonFood made it possible to highlight the potential of a product, demonstrating that with the right work on the 4Ps (price, place, promotion, product), it could outperform the historically top-selling product in the range.
-
Teams save valuable time thanks to visual, clear, and immediately actionable data—far more effective than an Excel file.
-
Improved demand forecasting has become a key priority, particularly to secure supply for products that are predominantly manufactured in Europe.
“Karyon enabled us to highlight a product’s potential
and support the revision of its 4Ps. The way the data is presented saves us a huge amount of time: it’s visual, intuitive, and allows us to quickly detect anomalies.
We’re able to express our ideas much more easily
than with an Excel file.”
Category Management