USE CASE — REGIONAL SALES MANAGER
Are promotional campaigns actually being implemented in my territory?
A promotion has launched, but is every depot implementing it? Identify where products sell, which customers buy and which depots need follow-up.
Track campaigns by depot
Identify gaps to investigate
Focus your field follow-ups
THE CHALLENGE
A planned campaign does not guarantee implementation in the field.
A promotion, launch or product placement has been agreed. You need to check how it translates into sales and understand the gaps with each depot.
A late review with no follow-up on corrective actions
Scattered follow-ups with no depot-level priorities
Confusing weak sales with a campaign that was not implemented
Campaign products selling little or not at all locally
Campaigns launched, but incomplete local follow-up:
Overall results hiding depot-level gaps
THE KARYONFOOD SOLUTION
Track campaign results, depot by depot
Track sales of campaign products by depot and customer type, depending on the data available. Compare periods and identify gaps to check in the field: low sales alone do not prove a campaign was not implemented.
Volumes of target products
Before / after campaign trend
Buying customers during the period
Products sold by depot
Selling depots by product
Sales by customer type
Year-on-year volume trend
Comparison across depots
BUSINESS DECISION
Know which depots need follow-up and which actions to adjust for better campaign execution.
DETECT
Identify depots where campaign products have low sales or are not growing.
VERIFY
Check product availability, offer implementation and target customers with the depot.
ACT
Agree on a follow-up or adjustment with the depot, then track sales trends.
THE BENEFITS
Better campaign tracking, more effective follow-ups
Follow up where it matters
Identify depots where sales of target products warrant a discussion, without contacting the entire region.
Ground your discussions in facts
Use products sold, volumes and buying customers to understand performance gaps with the depot during your meetings.
Adjust actions with each depot
Use the shared diagnosis to agree on a team follow-up, customer targeting or an adjustment to the offer.
Prepare reviews that inform next steps
Track trends after follow-ups and share results with KAMs and marketing to prepare future campaigns.
They use KaryonFood
“KaryonFood enables us to reshape the offer in the following months.”
Jimmy Ranson — National Key Account Manager, Vandemoortele
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