The 10 Essential Analyses of a Retail Category Manager
Managing a category is not just about tracking the volumes shipped to retailers. To understand what is really happening in stores, you also need to know which products are actually being sold, in which outlets, to which shoppers, and with what level of momentum.
This is where sell-out and POS data make the difference. They help Category Managers move beyond the sometimes misleading view provided by sell-in data and measure the real performance of their products.
In our new ebook, we present 10 essential analyses for Retail Category Managers, including:
measuring actual performance by SKU;
identifying high-potential or underperforming products;
comparing results by retailer, banner or store cluster;
assessing actual distribution and store activation;
measuring the real impact of promotions;
tracking the adoption of innovations;
identifying the most promising regions, store formats or shopper segments.
For each analysis, the guide highlights the key questions to ask, the KPIs to monitor, and the commercial decisions that can follow.
A practical guide to turning retail data into faster, more accurate and more actionable decisions.
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