Drive promotional performance with KaryonFood’s Promo module and the Food Service Tracking benchmark
Historically, Bel Foodservice has used two complementary tools to monitor and manage its foodservice promotions.
On the one hand, KaryonFood’s Promo module makes it possible to track promotional execution and measure its real impact in the field: generated volumes, end users reached, overall performance, and performance by depot.
It is a particularly operational tool: KaryonFood is used by the entire sales force to prepare customer meetings, analyze sell-out performance, and support discussions with distributors with objective data.
On the other hand, Food Service Tracking, by Food Service Vision, provides a more category-management-oriented view: promotional benchmarking, price positioning, share of voice, value analysis, and the development of future promotional strategies.
The two tools therefore address two distinct needs: KaryonFood helps track volume performance and in-market execution, while Food Service Tracking provides insights into value, benchmarking, and competitive positioning.
The challenge encountered
For Bel Foodservice, the challenge is not only to track the promotions that are implemented, but also to understand their actual effectiveness. The teams need to be able to answer several key questions:
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Did my promotion actually generate additional volume?
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Which end users were reached?
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In which depots did the promotion perform best?
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How does this promotion compare with other Bel promotions in France?
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How does it perform compared with competitors’ promotional activities?
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What promotional strategies are my competitors implementing?
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How can I quickly adjust the next promotional strategy?
Before combining these two perspectives, Bel already had access to the relevant information, but it remained split between two approaches: an in-market impact view in KaryonFood, and a benchmark/value view in Food Service Tracking.
The risk was therefore to assess a promotion only partially: either from a volume perspective or from a market-positioning perspective, without always connecting the two.
The solution implemented
At Bel Foodservice’s request, Food Service Tracking and KaryonFood data were integrated to provide a single environment where teams can visualize promotional data, pricing, and sell-out volumes.
The objective: to give teams a comprehensive view of promotional performance by connecting two dimensions that had previously been analyzed separately.
Volume and in-market execution view
Powered by KaryonFood’s Promo module, which tracks the real impact of promotions on volumes, end users, and depots.
Value and benchmark view
Powered by Food Service Tracking, which analyzes price positioning, competitive pressure, share of voice, and promotional mechanics across the market.
This integration therefore provides a single view combining what was activated, what was sold, at what price, with what volume impact, and within what competitive context.
Main use case:
Get a complete view of promotional performance
The main use case consists in combining the in-market impact of a promotion with its market positioning.
This dual perspective enables Bel to answer two complementary questions:
1. Did my promotion perform well in the field?
2. Was my promotion well positioned compared with the market?
This combined view is particularly valuable for assessing the impact of competitors’ actions on Bel’s own promotions. It helps determine whether a change in performance is linked to the effectiveness of the promotion itself, seasonality, depot-specific factors, or competitive pressure.
It also makes it possible to benchmark a promotion against all Bel promotions in France: identifying the best-performing campaigns, understanding differences between depots or regions, and building on the most effective promotional mechanics.
Key benefits identified
A complete view of promotional performance
By combining KaryonFood Promo and Food Service Tracking, Bel Foodservice gains a complete view of its promotions: volume, execution, value, and competitive benchmarking.
This makes it easier to understand the real drivers of performance, beyond the results alone.
A head start on promotional strategy
Thanks to this dual perspective, Bel can react faster by identifying whether a promotion genuinely performed, was offset by competitive activity, or underperformed in certain depots.
The team can then fine-tune future promotional actions with greater precision.
Better measurement
of in-market impact
KaryonFood’s Promo module makes it possible to track the impact of promotions as closely as possible to actual sell-out performance.
Bel can measure the effects of a promotion not only on volumes, but also on end users and depots. The analysis therefore goes beyond a national or theoretical view and reaches the operational level, where performance is actually generated.
A clearer, more accessible view for the sales force
KaryonFood’s Promo module makes promotional data easier for field teams to understand and use.
Sales teams benefit from a simple, visual view to prepare customer meetings, explain the impact of promotions, and activate them more effectively with customers.
Better alignment between category management and field execution
Food Service Tracking remains key for category management analysis: promotional benchmarking, price positioning, and promotional strategy.
KaryonFood extends this view into the field by showing the real impact of promotions on sell-out volumes.
Together, the two tools connect promotional strategy with operational execution.
A continuous improvement loop for promotions
Bel can now manage the entire promotional cycle more effectively:
Build the promotional strategy with FST.
Track execution with KaryonFood’s Promo module.
Measure the actual impact on volumes and end users.
Compare results against market benchmarks.
Adjust future promotional campaigns.
With KaryonFood’s Promo module, Bel Foodservice measures the real impact of its promotions in the field.
With Food Service Tracking, the team understands how those promotions are positioned against the market.
Together, the two tools give Bel a head start by providing a complete and comparative view of promotional performance: volume, value, execution, and competitive benchmarking.